Impact of carglass' direct response radio commercials: follow-up study: research report

Publication

Title				Impact of carglass' direct response radio commercials: follow-up study: research report

Author				Foubert, Bram Weverbergh, Marcel De Pelsmacker, Patrick

Language				English

Publication				Antwerp : 2005

Volume/pages				17 p.

UAntwerpen

Faculty/Department				Faculty of Business and Economics

Research group				Marketing
Publication type				Minutes and reports

Affiliation				Publications with a UAntwerp address

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Creation

08.10.2008

Last edited

04.03.2024

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