Export intensity and the competitive intelligence of exporting companies: evidence from Belgium and South Africa
Faculty of Applied Economics
Antwerp , 2006
Research paper / UA, Faculty of Applied Economics ; 2006:23
University of Antwerp
The present paper investigates into the relationship between Competitive Intelligence (CI) factors, characteristics, information sources, needs, requirements and the export intensity of exporting companies in two distinct samples (Flanders and South Africa). We establish whether there are significant differences between firms, grouped according to export intensity with respect to awareness, use, information sources and attitude towards CI activities. A questionnaire was developed and sent to exporting firms, resulting in a usable sample of 309 South African and 295 Flemish respondents. These firms are grouped according to export intensity, and CI practices between groups are compared. In contrast with some distinct cross-country differences, in both Flanders and South Africa, export intensive firms appear to be more aware and supportive of CI activities than less export intensive firms.