Title
Direct-to-consumers advertising of medication: the views of patients, doctors and pharmacists in New Zealand and Belgium Direct-to-consumers advertising of medication: the views of patients, doctors and pharmacists in New Zealand and Belgium
Author
Faculty/Department
Faculty of Applied Economics
Publication type
conferenceObject
Publication
Ljubljana , [*]
Source (book)
Proceedings of the 11th International Conference on Corporate & Marketing Communications (CMC), Ljubljana, Slovenia, 2006
General
12 p.
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle