Publication
Title
Marketing and sales: optimization of a neglected relationship
Author
Matthyssens, Paul
Johnston, Wesley J.
Language
English
Source (journal)
Journal of business and industrial marketing. - Bingley
Publication
Bingley
:
2006
ISSN
0885-8624
Volume/pages
21 :6 (2006) , p. 338-345
UAntwerpen
Faculty/Department
Faculty of Business and Economics
Research group
Management
Publication type
A1 Journal article
Affiliation
Publications with a UAntwerp address
External links
VABB-SHW
This title in VABB-SHW
Record
Identifier
Creation
08.10.2008
Last edited
07.10.2022
To cite this reference
https://hdl.handle.net/10067/604250151162165141