Marketing and sales: optimization of a neglected relationship

Publication

Title				Marketing and sales: optimization of a neglected relationship

Author				Matthyssens, Paul Johnston, Wesley J.

Language				English

Source (journal)				Journal of business and industrial marketing. - Bingley

Publication				Bingley : 2006

ISSN				0885-8624

Volume/pages				21 :6 (2006) , p. 338-345

UAntwerpen

Faculty/Department				Faculty of Business and Economics

Research group				Management
Publication type				A1 Journal article

Affiliation				Publications with a UAntwerp address

External links

VABB-SHW

Record

Identifier

Creation

08.10.2008

Last edited

07.10.2022

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