Title
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Belgian advertisers' perceptions of interactive digital TV as a marketing communication tool
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Author
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Language
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English
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Source (book)
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Interactive digital television: technologies and applications / Lekakos, G. [edit.] et al.
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Publication
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Hershey
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IGI Publishing
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2008
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ISBN
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978-159904361-6
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Volume/pages
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p. 298-319
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