Title
Belgian advertisers' perceptions of interactive digital TV as a marketing communication tool Belgian advertisers' perceptions of interactive digital TV as a marketing communication tool
Author
Faculty/Department
Faculty of Applied Economics
Publication type
bookPart
Publication
Hershey :IGI Publishing, [*]
Source (book)
Interactive digital television: technologies and applications / Lekakos, G. [edit.] et al.
ISBN - Hoofdstuk
978-159904361-6
vabb
c:vabb:145798
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle