Publication
Title
Belgian advertisers' perceptions of interactive digital TV as a marketing communication tool
Author
Language
English
Source (book)
Interactive digital television: technologies and applications / Lekakos, G. [edit.] et al.
Publication
Hershey : IGI Publishing, 2008
ISBN
978-159904361-6
Volume/pages
p. 298-319
UAntwerpen
Faculty/Department
Research group
Publication type
Affiliation
Publications with a UAntwerp address
External links
VABB-SHW
Record
Identification
Creation 08.10.2008
Last edited 11.12.2015
To cite this reference