Title
How do people react to mixed emotions in an ad/medium context setting? The moderating role of discomfort with ambiguity How do people react to mixed emotions in an ad/medium context setting? The moderating role of discomfort with ambiguity
Author
Faculty/Department
Faculty of Applied Economics
Publication type
bookPart
Publication
Wiesbaden :Gabler Edition Wissenschaft, [*]
Source (book)
International advertising and communication / Diehl, S. [edit.]
ISBN - Hoofdstuk
978-3-8350-5702-9
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle