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Title
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How do people react to mixed emotions in an ad/medium context setting? The moderating role of discomfort with ambiguity
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Author
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Language
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English
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Source (book)
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International advertising and communication / Diehl, S. [edit.]
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Publication
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Wiesbaden
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Gabler Edition Wissenschaft
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2006
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ISBN
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978-3-8350-5702-9
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Volume/pages
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p. 257-278
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