Publication
Title
How do people react to mixed emotions in an ad/medium context setting? The moderating role of discomfort with ambiguity
Author
Language
English
Source (book)
International advertising and communication / Diehl, S. [edit.]
Publication
Wiesbaden : Gabler Edition Wissenschaft, 2006
ISBN
978-3-8350-5702-9
Volume/pages
p. 257-278
UAntwerpen
Faculty/Department
Research group
Publication type
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 08.10.2008
Last edited 11.09.2014
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