Title
Opportunities and tresholds of advertising on interactive digital TV: a view from advertising professionals
Author
Faculty/Department
Faculty of Applied Economics
Publication type
article
Publication
East Lansing, Mich. ,
Source (journal)
Journal of interactive advertising. - East Lansing, Mich.
Volume/pages
7(2006) :1 , p. 12-23
ISSN
1525-2019
vabb
c:vabb:208410
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
E-info
http://www.jiad.org/article84
Handle