Publication
Title
Opportunities and tresholds of advertising on interactive digital TV: a view from advertising professionals
Author
Language
English
Source (journal)
Journal of interactive advertising. - East Lansing, Mich.
Publication
East Lansing, Mich. : 2006
ISSN
1525-2019
Volume/pages
7:1(2006), p. 12-23
UAntwerpen
Faculty/Department
Research group
Publication type
Affiliation
Publications with a UAntwerp address
External links
VABB-SHW
E-info
Record
Identification
Creation 08.10.2008
Last edited 21.10.2014
To cite this reference