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Title
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Opportunities and tresholds of advertising on interactive digital TV: a view from advertising professionals
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Author
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Language
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English
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Source (journal)
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Journal of interactive advertising. - East Lansing, Mich.
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Publication
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East Lansing, Mich.
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2006
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ISSN
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1525-2019
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Volume/pages
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7
:1
(2006)
, p. 12-23
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