Title
A preliminary examination of consumer reactions to direct to consumer prescription drug advertising: US and Belgian perspectives A preliminary examination of consumer reactions to direct to consumer prescription drug advertising: US and Belgian perspectives
Author
Faculty/Department
Faculty of Applied Economics
Publication type
article
Publication
Source (journal)
International journal of business research
Volume/pages
5(2006) :2 , p. 122-130
ISSN
1555-1296
vabb
c:vabb:146537
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle