Title
Branding in the chemical industry: mission slogan and image campaign. Ethics or pragmatics?
Author
Faculty/Department
Faculty of Applied Economics
Publication type
article
Publication
Source (journal)
Economia Aziendale 2000
Volume/pages
(2007) :1 , p. 195-209
ISSN
1826-4719
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle