Branding in the chemical industry: mission slogan and image campaign. Ethics or pragmatics?

Publication

Title				Branding in the chemical industry: mission slogan and image campaign. Ethics or pragmatics?

Author				Verboven, Hans J.L.

Language				English

Source (journal)				Economia Aziendale 2000

Publication				2007

Volume/pages				1(2007), p. 195-209

UAntwerpen

Faculty/Department				Faculty of Applied Economics

Research group				International Business Communication

Publication type				A2 Journal article

Affiliation				Publications with a UAntwerp address

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Identification

Creation

08.10.2008

Last edited

10.07.2013

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