Publication
Title
Branding in the chemical industry: mission slogan and image campaign. Ethics or pragmatics?
Author
Verboven, Hans J.L.
Language
English
Source (journal)
Economia Aziendale 2000
Publication
2007
Volume/pages
1 (2007) , p. 195-209
UAntwerpen
Faculty/Department
Faculty of Business and Economics
Research group
Publication type
A2 Journal article
Affiliation
Publications with a UAntwerp address
External links
Record
Identifier
Creation
08.10.2008
Last edited
07.10.2022
To cite this reference
https://hdl.handle.net/10067/635330151162165141