Branding in the chemical industry: mission slogan and image campaign. Ethics or pragmatics?

Publication

Title				Branding in the chemical industry: mission slogan and image campaign. Ethics or pragmatics?

Author				Verboven, Hans J.L.

Language				English

Source (journal)				Economia Aziendale 2000

Publication				2007

Volume/pages				1 (2007) , p. 195-209

UAntwerpen

Faculty/Department				Faculty of Business and Economics

Research group

Publication type				A2 Journal article

Affiliation				Publications with a UAntwerp address

External links

Record

Identifier

Creation

08.10.2008

Last edited

07.10.2022

To cite this reference