Publication
Title
Advertising and branding strategies for new product introductions
Author
Language
English
Source (book)
Proceedings of the 36th European Marketing Conference, Reykjavik, 2007
Publication
s.l. : 2007
UAntwerpen
Faculty/Department
Research group
Publication type
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 08.10.2008
Last edited 12.09.2013
To cite this reference