Advertising and branding strategies for new product introductions

Publication

Title				Advertising and branding strategies for new product introductions

Author				Dens, Nathalie De Pelsmacker, Patrick

Language				English

Source (book)				Proceedings of the 36th European Marketing Conference, Reykjavik, 2007

Publication				s.l. : 2007

UAntwerpen

Faculty/Department				Faculty of Business and Economics

Research group				Marketing

Publication type				P3 Proceeding

Affiliation				Publications with a UAntwerp address

External links

Record

Identifier

c:irua:64496

Creation

08.10.2008

Last edited

17.06.2024

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