Publication
Title
Advertising and branding strategies for new product introductions
Author
Dens, Nathalie
De Pelsmacker, Patrick
Language
English
Source (book)
Proceedings of the 36th European Marketing Conference, Reykjavik, 2007
Publication
s.l.
:
2007
UAntwerpen
Faculty/Department
Faculty of Business and Economics
Research group
Marketing
Publication type
P3 Proceeding
Affiliation
Publications with a UAntwerp address
External links
Record
Identifier
Creation
08.10.2008
Last edited
07.10.2022
To cite this reference
https://hdl.handle.net/10067/644960151162165141