Publication
Title
Ad and brand responses to incongruent mild disgust appeals
Author
Language
English
Source (book)
Proceedings of the 6th International Conference on Research in Advertising, Lisboa, 2007
Publication
s.l. : Polytechnic Institute of Lisbon, 2007
UAntwerpen
Faculty/Department
Research group
Publication type
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 08.10.2008
Last edited 12.09.2013
To cite this reference