Title
Ad and brand responses to incongruent mild disgust appeals Ad and brand responses to incongruent mild disgust appeals
Author
Faculty/Department
Faculty of Applied Economics
Publication type
conferenceObject
Publication
s.l. :Polytechnic Institute of Lisbon, [*]
Source (book)
Proceedings of the 6th International Conference on Research in Advertising, Lisboa, 2007
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle