Publication
Title
Ad and brand responses to incongruent mild disgust appeals
Author
Dens, Nathalie
De Pelsmacker, Patrick
Janssens, Wim
Language
English
Source (book)
Proceedings of the 6th International Conference on Research in Advertising, Lisboa, 2007
Publication
s.l.
:
Polytechnic Institute of Lisbon
,
2007
UAntwerpen
Faculty/Department
Faculty of Business and Economics
Research group
Marketing
Publication type
P3 Proceeding
Affiliation
Publications with a UAntwerp address
External links
Record
Identifier
Creation
08.10.2008
Last edited
17.06.2024
To cite this reference
https://hdl.handle.net/10067/644980151162165141