Medium context effects in advertising

Publication

Title				Medium context effects in advertising

Author				Janssens, Wim

Language				English

Publication				Antwerpen : UA, Faculteit Toegepaste Economische Wetenschappen , 2006

Volume/pages				231 p.

UAntwerpen

Faculty/Department				Faculty of Business and Economics

Research group				Marketing

Publication type				Doctoral thesis

Affiliation				Publications with a UAntwerp address

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Identifier

Creation

08.10.2008

Last edited

07.10.2022

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