Title
The effect of mixed emotions in advertising: the moderating role of discomfort with ambiguity The effect of mixed emotions in advertising: the moderating role of discomfort with ambiguity
Author
Faculty/Department
Faculty of Applied Economics
Publication type
article
Publication
Greenwich, Conn. ,
Source (journal)
Advances in international marketing. - Greenwich, Conn.
Volume/pages
18(2007) , p. 63-92
ISSN
1474-7979
vabb
c:vabb:205062
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle