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Title
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The effect of mixed emotions in advertising: the moderating role of discomfort with ambiguity
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Author
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Language
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English
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Source (journal)
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Advances in international marketing. - Greenwich, Conn.
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Publication
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Greenwich, Conn.
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2007
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ISSN
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1474-7979
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Volume/pages
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18
(2007)
, p. 63-92
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