Publication
Title
The effect of mixed emotions in advertising: the moderating role of discomfort with ambiguity
Author
Language
English
Source (journal)
Advances in international marketing. - Greenwich, Conn.
Publication
Greenwich, Conn. : 2007
ISSN
1474-7979
Volume/pages
18(2007), p. 63-92
UAntwerpen
Faculty/Department
Research group
Publication type
Affiliation
Publications with a UAntwerp address
External links
VABB-SHW
Record
Identification
Creation 08.10.2008
Last edited 21.10.2014
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