Belgian advertisers' perceptions of interactive digital TV as a marketing communication tool

Publication

Title				Belgian advertisers' perceptions of interactive digital TV as a marketing communication tool

Author				Cauberghe, Verolien De Pelsmacker, Patrick

Language				English

Source (book)				Proceedings of the 4th Conference on Interactive Television, Beyond Usability, Broadcast and TV, 2006 / Doukidis, G. [edit.]

Publication				Athens : 2006

Volume/pages				p. 372-382

UAntwerpen

Faculty/Department				Faculty of Business and Economics

Research group				Marketing

Publication type				P3 Proceeding

Affiliation				Publications with a UAntwerp address

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Creation

08.10.2008

Last edited

17.06.2024

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