Publication
Title
Belgian advertisers' perceptions of interactive digital TV as a marketing communication tool
Author
Language
English
Source (book)
Proceedings of the 4th Conference on Interactive Television, Beyond Usability, Broadcast and TV, 2006 / Doukidis, G. [edit.]
Publication
Athens : 2006
Volume/pages
p. 372-382
UAntwerpen
Faculty/Department
Research group
Publication type
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 08.10.2008
Last edited 12.09.2013
To cite this reference