Title
Belgian advertisers' perceptions of interactive digital TV as a marketing communication tool Belgian advertisers' perceptions of interactive digital TV as a marketing communication tool
Author
Faculty/Department
Faculty of Applied Economics
Publication type
conferenceObject
Publication
Athens , [*]
Source (book)
Proceedings of the 4th Conference on Interactive Television, Beyond Usability, Broadcast and TV, 2006 / Doukidis, G. [edit.]
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle