Title
Advergames: the impact of brand prominence and repetition on brand responses Advergames: the impact of brand prominence and repetition on brand responses
Author
Faculty/Department
Faculty of Applied Economics
Publication type
conferenceObject
Publication
Las Vegas , [*]
Source (book)
Proceedings of the Society for Consumer Psychology 2007 Winter Conference, Las Vegas, Nevada
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle