Publication
Title
Advergames: the impact of brand prominence and repetition on brand responses
Author
Language
English
Source (book)
Proceedings of the Society for Consumer Psychology 2007 Winter Conference, Las Vegas, Nevada
Publication
Las Vegas : 2007
UAntwerpen
Faculty/Department
Research group
Publication type
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 08.10.2008
Last edited 12.09.2013
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