Publication
Title
Advergames: the impact of brand prominence and repetition on brand responses
Author
Cauberghe, V.
De Pelsmacker, P.
Language
English
Source (book)
Proceedings of the Society for Consumer Psychology 2007 Winter Conference, Las Vegas, Nevada
Publication
Las Vegas
:
2007
UAntwerpen
Faculty/Department
Faculty of Business and Economics
Research group
Marketing
Project info
Interactive digital television and advertising effects.
Publication type
P3 Proceeding
Affiliation
Publications with a UAntwerp address
External links
Record
Identifier
Creation
08.10.2008
Last edited
07.10.2022
To cite this reference
https://hdl.handle.net/10067/651890151162165141