Title
Being there or being lost: TV program embedded interactivity and advertising responsesBeing there or being lost: TV program embedded interactivity and advertising responses
Author
Faculty/Department
Faculty of Applied Economics
Research group
Marketing
Publication type
conferenceObject
Publication
s.l. , [*]
Source (book)
AAA-Conference, Burlinton, Vermont
1
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle