Being there or being lost: TV program embedded interactivity and advertising responses

Publication

Title				Being there or being lost: TV program embedded interactivity and advertising responses

Author				De Pelsmacker, P. Cauberghe, V.

Language				English

Source (book)				AAA-Conference, Burlinton, Vermont

Publication				s.l. : 2007

UAntwerpen

Faculty/Department				Faculty of Business and Economics

Research group				Marketing
Project info				Interactive digital television and advertising effects.
Publication type				P3 Proceeding

Affiliation				Publications with a UAntwerp address

External links

Record

Identifier

Creation

08.10.2008

Last edited

17.06.2024

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