Publication
Title
Being there or being lost? The context effects of TV programme induced interactivity on advertising responses and the moderating role of need for cognition
Author
Language
English
Source (book)
Proceedings of the 36th European Marketing Conference, Reykjavik, 2007
Publication
s.l. : 2007
UAntwerpen
Faculty/Department
Research group
Publication type
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 08.10.2008
Last edited 12.09.2013
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