Title
Being there or being lost? The context effects of TV programme induced interactivity on advertising responses and the moderating role of need for cognition
Author
Faculty/Department
Faculty of Applied Economics
Publication type
conferenceObject
Publication
s.l. , [*]
Source (book)
Proceedings of the 36th European Marketing Conference, Reykjavik, 2007
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle