Publication
Title
The effectiveness of telescopic TV ads delivered via IDTV: the impact of the amount of information and the level of interactivity on brand responses
Author
Language
English
Source (book)
Proceedings of the 6th International Conference on Research in Advertising, Lisboa, 2007
Publication
s.l. : 2007
UAntwerpen
Faculty/Department
Research group
Publication type
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 08.10.2008
Last edited 12.09.2013
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