Title
The effectiveness of telescopic TV ads delivered via IDTV: the impact of the amount of information and the level of interactivity on brand responses
Author
Faculty/Department
Faculty of Applied Economics
Publication type
conferenceObject
Publication
s.l. , [*]
Source (book)
Proceedings of the 6th International Conference on Research in Advertising, Lisboa, 2007
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle