Modeling of advertising effectiveness with high frequency data

Publication

Title				Modeling of advertising effectiveness with high frequency data

Author				Weverbergh, Marcel Kiygi Calli, Meltem

Language				English

Source (book)				Proceedings of the 29th INFORMS Marketing Science Conference, Singapore, June 28-30, 2007

Publication				s.l. : 2007

Note				9 p.

UAntwerpen

Faculty/Department				Faculty of Business and Economics

Research group				Marketing
Publication type				P3 Proceeding

Affiliation				Publications with a UAntwerp address

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Identifier

Creation

08.10.2008

Last edited

07.10.2022

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