Title
Modeling of advertising effectiveness with high frequency data Modeling of advertising effectiveness with high frequency data
Author
Faculty/Department
Faculty of Applied Economics
Publication type
conferenceObject
Publication
s.l. , [*]
Source (book)
Proceedings of the 29th INFORMS Marketing Science Conference, Singapore, June 28-30, 2007
General
9 p.
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle