Publication
Title
Modeling of advertising effectiveness with high frequency data
Author
Weverbergh, Marcel
Kiygi Calli, Meltem
Language
English
Source (book)
Proceedings of the 29th INFORMS Marketing Science Conference, Singapore, June 28-30, 2007
Publication
s.l.
:
2007
Note
9 p.
UAntwerpen
Faculty/Department
Faculty of Business and Economics
Research group
Marketing
Publication type
P3 Proceeding
Affiliation
Publications with a UAntwerp address
External links
Record
Identifier
Creation
08.10.2008
Last edited
17.06.2024
To cite this reference
https://hdl.handle.net/10067/659610151162165141