Publication
Title
Modeling of advertising effectiveness using real time captured data
Author
Kiygi Calli, Meltem
Weverbergh, Marcel
Franses, Philip Hans
Language
English
Source (book)
Proceedings of the 4th Annual Marketing Dynamics Conference, Groningen, The Netherlands, August 22-24, 2007
Publication
s.l.
:
2007
Note
81 p.
UAntwerpen
Faculty/Department
Faculty of Business and Economics
Research group
Marketing
Publication type
P3 Proceeding
Affiliation
Publications with a UAntwerp address
External links
Record
Identifier
Creation
08.10.2008
Last edited
17.06.2024
To cite this reference
https://hdl.handle.net/10067/659630151162165141