Title
Modeling of advertising effectiveness using real time captured data Modeling of advertising effectiveness using real time captured data
Author
Faculty/Department
Faculty of Applied Economics
Publication type
conferenceObject
Publication
s.l. , [*]
Source (book)
Proceedings of the 4th Annual Marketing Dynamics Conference, Groningen, The Netherlands, August 22-24, 2007
General
81 p.
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle