Publication
Title
Modeling of advertising effectiveness using real time captured data
Author
Language
English
Source (book)
Proceedings of the 4th Annual Marketing Dynamics Conference, Groningen, The Netherlands, August 22-24, 2007
Publication
s.l. : 2007
Note
General: 81 p.
UAntwerpen
Faculty/Department
Research group
Publication type
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 08.10.2008
Last edited 12.09.2013
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