Modeling of advertising effectiveness using real time captured data

Publication

Title				Modeling of advertising effectiveness using real time captured data

Author				Kiygi Calli, Meltem Weverbergh, Marcel Franses, Philip Hans

Language				English

Source (book)				Proceedings of the 4th Annual Marketing Dynamics Conference, Groningen, The Netherlands, August 22-24, 2007

Publication				s.l. : 2007

Note				81 p.

UAntwerpen

Faculty/Department				Faculty of Business and Economics

Research group				Marketing
Publication type				P3 Proceeding

Affiliation				Publications with a UAntwerp address

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Identifier

Creation

08.10.2008

Last edited

07.10.2022

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