Publication
Title
Let the games begin: de impact van merkintegratie en het herhaald spelen van een advergame op merkreacties
Author
Language
Dutch
Source (journal)
Management jaarboek / Vlaamse Management Associatie. - Zellik, 1996, currens
Publication
Zellik : Roularta , 2007
ISSN
1372-035X
Volume/pages
(2007) , p. 123-129
UAntwerpen
Faculty/Department
Research group
Project info
Interactive digital television and advertising effects.
Publication type
Affiliation
Publications with a UAntwerp address
External links
Record
Identifier
Creation 08.10.2008
Last edited 07.10.2022
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