Mobile social networks and the adoption of mobile service innovations

Publication

Title				Mobile social networks and the adoption of mobile service innovations

Author				Kleijnen, M. Lievens, A. de Ruyter, K.

Language				English

Source (book)				Proceedings of the 13th Academy of Marketing Science World Conference, verona, Italy, July 11-14, 2007

Publication				s.l. : 2007

UAntwerpen

Faculty/Department				Faculty of Business and Economics

Research group				Marketing
Publication type				P3 Proceeding

Affiliation				Publications with a UAntwerp address

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Creation

08.10.2008

Last edited

07.10.2022

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