Title
Fear appeal in traffic safety advertising: the moderating role of medium context, trait anxiety, and differences between drivers and non-drivers Fear appeal in traffic safety advertising: the moderating role of medium context, trait anxiety, and differences between drivers and non-drivers
Author
Faculty/Department
Faculty of Applied Economics
Publication type
article
Publication
Leuven ,
Source (journal)
Psychologica Belgica / Société belge de psychologie. - Leuven
Volume/pages
47(2007) :3 , p. 173-193
ISSN
0033-2879
ISI
000208293600002
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
E-info
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