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Title
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Fear appeal in traffic safety advertising: the moderating role of medium context, trait anxiety, and differences between drivers and non-drivers
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Author
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Language
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English
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Source (journal)
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Psychologica Belgica / Société belge de psychologie; Belgian Association for Psychological Sciences. - Leuven, 1954, currens
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Publication
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Leuven
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2007
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ISSN
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0033-2879
[print]
2054-670X
[online]
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DOI
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10.5334/PB-47-3-173
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Volume/pages
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47
:3
(2007)
, p. 173-193
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ISI
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000208293600002
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Full text (Publisher's DOI)
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