Publication
Title
Attitudes and self-reported behavior of patients, doctors and pharmacists in New Zealand and Belgium toward direct-to-consumer advertising of medication
Author
Abstract
Patients, doctors, and pharmacists attitudes toward direct-to-consumer advertising (DTCA) for medication and their perceptions of its impact on patient self-reported behavior in terms of request for, and consumption of, advertised medication were investigated. Data were obtained in New Zealand, 1 of only 2 countries that allow mass-media DTCA for prescription medication, and in Belgium, which does not. Attitudes were relatively negative in both countries, but significantly more positive in New Zealand than in Belgium. The impact of DTCA (both in a positive and a negative sense) on self-reported patient behavior and patient interaction with doctors and pharmacists was limited in both countries. Althoughas already established in previous workthe informativeness and reliability of DTCA can be much improved, and the attitude of medical professionals toward DTCA is negative in both countries, from the point of view of medical professionals and patients, DTCA does not harm the self-reported relationship between doctors, pharmacists, and patients.
Language
English
Source (journal)
Health communication. - Hillsdale, N.J.
Publication
Hillsdale, N.J. : 2008
ISSN
1041-0236
Volume/pages
23:1(2008), p. 45-61
ISI
000253632800005
Full text (Publisher's DOI)
Full text (publisher's version - intranet only)
UAntwerpen
Faculty/Department
Research group
Publication type
Affiliation
Publications with a UAntwerp address
External links
Web of Science
Record
Identification
Creation 08.10.2008
Last edited 25.07.2017
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