Publication
Title
The impact of banners on digital television: the role of program interactivity and product involvement
Author
Abstract
Language
English
Source (journal)
Cyberpsychology and behavior: the impact of the Internet, multimedia and virtual reality on behavior and society. - Larchmont, N.Y., 1998 - 2009
Publication
Larchmont, N.Y. : 2008
ISSN
1094-9313
Volume/pages
11:1(2008), p. 91-94
ISI
000253674200014
Full text (Publisher's DOI)
Full text (publisher's version - intranet only)
UAntwerpen
Faculty/Department
Research group
Publication type
Affiliation
Publications with a UAntwerp address
External links
Web of Science
Record
Identification
Creation 08.10.2008
Last edited 10.02.2018
To cite this reference