Publication
Title
Is the marketing discipline product(ion) orientated?
Author
Language
English
Source (book)
Conference proceedings of the 14th International Conference on Recent Advances in Retailing and Services Science
Publication
San Francisco, Calif. : EIRASS, 2007
ISBN
978-90-6814-168-9
Volume/pages
p. 180
UAntwerpen
Faculty/Department
Research group
Publication type
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 08.10.2008
Last edited 12.09.2014
To cite this reference