Title
|
|
|
|
Is the marketing discipline product(ion) orientated?
| |
Author
|
|
|
|
| |
Language
|
|
|
|
English
| |
Source (book)
|
|
|
|
Conference proceedings of the 14th International Conference on Recent Advances in Retailing and Services Science
| |
Publication
|
|
|
|
San Francisco, Calif.
:
EIRASS
,
2007
| |
ISBN
|
|
|
|
978-90-6814-168-9
| |
Volume/pages
|
|
|
|
p. 180
| |
|