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Title
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Is the marketing discipline product(ion) orientated?
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Author
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Language
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English
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Source (book)
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Conference proceedings of the 14th International Conference on Recent Advances in Retailing and Services Science
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Publication
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San Francisco, Calif.
:
EIRASS
,
2007
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ISBN
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978-90-6814-168-9
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Volume/pages
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p. 180
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