Title
Is the marketing discipline product(ion) orientated? Is the marketing discipline product(ion) orientated?
Author
Faculty/Department
Faculty of Applied Economics
Publication type
conferenceObject
Publication
San Francisco, Calif. :EIRASS, [*]
Source (book)
Conference proceedings of the 14th International Conference on Recent Advances in Retailing and Services Science
ISBN - Hoofdstuk
978-90-6814-168-9
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle