Title
Moving from basic offerings to value-added solutions: strategies, barriers and alignment Moving from basic offerings to value-added solutions: strategies, barriers and alignment
Author
Faculty/Department
Faculty of Applied Economics
Publication type
article
Publication
Amsterdam ,
Source (journal)
Industrial marketing management. - Amsterdam
Volume/pages
37(2008) :3 , p. 316-328
ISSN
0019-8501
ISI
000255816000009
Carrier
E
Target language
English (eng)
Full text (Publishers DOI)
Affiliation
University of Antwerp
E-info
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Handle