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Title
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Moving from basic offerings to value-added solutions: strategies, barriers and alignment
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Author
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Language
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English
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Source (journal)
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Industrial marketing management. - Amsterdam
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Publication
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Amsterdam
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2008
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ISSN
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0019-8501
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DOI
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10.1016/J.INDMARMAN.2007.07.008
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Volume/pages
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37
:3
(2008)
, p. 316-328
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ISI
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000255816000009
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Full text (Publisher's DOI)
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