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Title
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Models and optimal designs for conjoint choice experiments including a no-choice option
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Author
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Language
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English
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Source (journal)
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International journal of research in marketing. - Amsterdam
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Publication
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Amsterdam
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2008
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ISSN
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0167-8116
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DOI
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10.1016/J.IJRESMAR.2007.12.004
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Volume/pages
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25
:2
(2008)
, p. 94-103
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ISI
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000257531600002
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Full text (Publisher's DOI)
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