Title
Advertising for extensions: the moderating role of extension type, product type, and type of advertising appeal on extension evaluation Advertising for extensions: the moderating role of extension type, product type, and type of advertising appeal on extension evaluation
Author
Faculty/Department
Faculty of Applied Economics
Publication type
conferenceObject
Publication
Brighton :University of Brighton, [*]
Source (book)
Proceedings of the 37th European Marketing Academy Conference
ISBN - Hoofdstuk
9781905593422
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle