Publication
Title
Advertising for extensions: the moderating role of extension type, product type, and type of advertising appeal on extension evaluation
Author
Language
English
Source (book)
Proceedings of the 37th European Marketing Academy Conference
Publication
Brighton : University of Brighton, 2008
ISBN
9781905593422
Volume/pages
p. 7
UAntwerpen
Faculty/Department
Research group
Publication type
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 08.10.2008
Last edited 23.12.2015
To cite this reference