Title
The impact of two way communication and user control in a television program on the embedded ad and brand recall The impact of two way communication and user control in a television program on the embedded ad and brand recall
Author
Faculty/Department
Faculty of Applied Economics
Publication type
bookPart
Publication
Lisboa :Ediçoes Silabo, [*]
Source (book)
New trends in advertising research / Costa Pereira, F. [edit.] et al.
ISBN - Hoofdstuk
978-972-618-493-5
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle