Publication
Title
The effectiveness of telescopic TV ads delivered via interactive digital TV: the impact of the amount of information and the level of interactivity on brand responses
Author
Language
English
Source (book)
New trends in advertising research / Costa Pereira, F. [edit.] et al.
Publication
Lisboa : Ediçoes Silabo, 2008
ISBN
978-972-618-493-5
Volume/pages
p. 309-326
UAntwerpen
Faculty/Department
Research group
Publication type
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 08.10.2008
Last edited 11.12.2015
To cite this reference