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Title
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The effectiveness of telescopic TV ads delivered via interactive digital TV: the impact of the amount of information and the level of interactivity on brand responses
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Author
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Language
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English
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Source (book)
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New trends in advertising research / Costa Pereira, F. [edit.] et al.
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Publication
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Lisboa
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Ediçoes Silabo
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2008
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ISBN
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978-972-618-493-5
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Volume/pages
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p. 309-326
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