Title
The effectiveness of telescopic TV ads delivered via interactive digital TV: the impact of the amount of information and the level of interactivity on brand responses The effectiveness of telescopic TV ads delivered via interactive digital TV: the impact of the amount of information and the level of interactivity on brand responses
Author
Faculty/Department
Faculty of Applied Economics
Publication type
bookPart
Publication
Lisboa :Ediçoes Silabo, [*]
Source (book)
New trends in advertising research / Costa Pereira, F. [edit.] et al.
ISBN - Hoofdstuk
978-972-618-493-5
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle