Publication
Title
The effectiveness of telescopic TV ads delivered via interactive digital TV: the impact of the amount of information and the level of interactivity on brand responses
Author
Language
English
Source (book)
New trends in advertising research / Costa Pereira, F. [edit.] et al.
Publication
Lisboa : Ediçoes Silabo , 2008
ISBN
978-972-618-493-5
Volume/pages
p. 309-326
UAntwerpen
Faculty/Department
Research group
Project info
Interactive digital television and advertising effects.
Publication type
Affiliation
Publications with a UAntwerp address
External links
Record
Identifier
Creation 08.10.2008
Last edited 07.10.2022
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