Publication
Title
Ad and brand responses to incongruent mild disgust appeals
Author
Language
English
Source (book)
New trends in advertising research / Costa Pereira, F. [edit.] et al.
Publication
Lisboa : Sílabo, 2008
ISBN
978-972-618-493-5
Volume/pages
p. 401-414
UAntwerpen
Faculty/Department
Research group
Publication type
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 08.10.2008
Last edited 11.12.2015
To cite this reference