Publication
Title
Segmentation of the advertising audience
Author
Language
English
Source (book)
The international encyclopedia of communication: vol. 10 / Donsbach, W. [edit.]
Publication
Oxford : Blackwell Publishing Company, 2008
ISBN
978-1405131995
Volume/pages
p. 4535-4539
UAntwerpen
Faculty/Department
Research group
Publication type
Affiliation
Publications with a UAntwerp address
External links
VABB-SHW
Record
Identification
Creation 08.10.2008
Last edited 11.12.2015
To cite this reference