Title
Segmentation of the advertising audience Segmentation of the advertising audience
Author
Faculty/Department
Faculty of Applied Economics
Publication type
bookPart
Publication
Oxford :Blackwell Publishing Company, [*]
Source (book)
The international encyclopedia of communication: vol. 10 / Donsbach, W. [edit.]
ISBN - Hoofdstuk
978-1405131995
vabb
c:vabb:149796
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle