Publication
Title
The impact of banners on interactive digital television: the role of programme interactivity and product category involvement
Author
Language
English
Source (book)
Proceedings of the 13th International Conference on Marketing and Corporate Communication
Publication
s.l. : University of Ljubljana, 2008
ISBN
978-961-235-322-3
Volume/pages
p. 235-243
UAntwerpen
Faculty/Department
Research group
Publication type
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 08.10.2008
Last edited 12.09.2014
To cite this reference