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Title
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The impact of banners on interactive digital television: the role of programme interactivity and product category involvement
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Author
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Language
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English
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Source (book)
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Proceedings of the 13th International Conference on Marketing and Corporate Communication
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Publication
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s.l.
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University of Ljubljana
,
2008
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ISBN
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978-961-235-322-3
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Volume/pages
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p. 235-243
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