Title
The impact of banners on interactive digital television: the role of programme interactivity and product category involvement The impact of banners on interactive digital television: the role of programme interactivity and product category involvement
Author
Faculty/Department
Faculty of Applied Economics
Publication type
conferenceObject
Publication
s.l. :University of Ljubljana, [*]
Source (book)
Proceedings of the 13th International Conference on Marketing and Corporate Communication
ISBN - Hoofdstuk
978-961-235-322-3
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle