Title
Adoption of digital TV by advertising professionals: a longitudinal extension of the theory of planned behaviour Adoption of digital TV by advertising professionals: a longitudinal extension of the theory of planned behaviour
Author
Faculty/Department
Faculty of Applied Economics
Publication type
conferenceObject
Publication
s.l. , [*]
Source (book)
Proceedings of the 38th EMAC Conference
General
CD-ROM
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle