Publication
Title
Adoption of digital TV by advertising professionals: a longitudinal extension of the theory of planned behaviour
Author
Language
English
Source (book)
Proceedings of the 38th EMAC Conference
Publication
s.l. : 2008
Note
CD-ROM
UAntwerpen
Faculty/Department
Research group
Project info
Interactive digital television and advertising effects.
Publication type
Affiliation
Publications with a UAntwerp address
External links
Record
Identifier
Creation 08.10.2008
Last edited 07.10.2022
To cite this reference