Publication
Title
Adoption of digital TV by advertising professionals: a longitudinal extension of the theory of planned behaviour
Author
Cauberghe, V.
De Pelsmacker, P.
Language
English
Source (book)
Proceedings of the 38th EMAC Conference
Publication
s.l.
:
2008
Note
CD-ROM
UAntwerpen
Faculty/Department
Faculty of Business and Economics
Research group
Marketing
Project info
Interactive digital television and advertising effects.
Publication type
P3 Proceeding
Affiliation
Publications with a UAntwerp address
External links
Record
Identifier
Creation
08.10.2008
Last edited
17.06.2024
To cite this reference
https://hdl.handle.net/10067/694840151162165141