Adoption of digital TV by advertising professionals: a longitudinal extension of the theory of planned behaviour

Publication

Title				Adoption of digital TV by advertising professionals: a longitudinal extension of the theory of planned behaviour

Author				Cauberghe, V. De Pelsmacker, P.

Language				English

Source (book)				Proceedings of the 38th EMAC Conference

Publication				s.l. : 2008

Note				CD-ROM

UAntwerpen

Faculty/Department				Faculty of Business and Economics

Research group				Marketing
Project info				Interactive digital television and advertising effects.
Publication type				P3 Proceeding

Affiliation				Publications with a UAntwerp address

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Identifier

Creation

08.10.2008

Last edited

17.06.2024

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