Publication
Title
Simultaneous exposure to television programming and advertising content in an interactive context: perceptual and semantic interference and reinforcement
Author
Language
English
Source (book)
Proceedings of the Latin America Association for Consumer Research Conference
Publication
s.l. : Association for Consumer Research, 2008
ISBN
0-915552-62-0
Note
General: CD-ROM
UAntwerpen
Faculty/Department
Research group
Publication type
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 08.10.2008
Last edited 12.09.2014
To cite this reference