Simultaneous exposure to television programming and advertising content in an interactive context: perceptual and semantic interference and reinforcement

Publication

Title				Simultaneous exposure to television programming and advertising content in an interactive context: perceptual and semantic interference and reinforcement

Author				Cauberghe, V. De Pelsmacker, P.

Language				English

Source (book)				Proceedings of the Latin America Association for Consumer Research Conference

Publication				s.l. : Association for Consumer Research , 2008

ISBN				0-915552-62-0

Note				CD-ROM

UAntwerpen

Faculty/Department				Faculty of Business and Economics

Research group				Marketing
Project info				Interactive digital television and advertising effects.
Publication type				P2 Proceeding

Affiliation				Publications with a UAntwerp address

External links

Record

Identifier

c:irua:69486

Creation

08.10.2008

Last edited

17.06.2024

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