|
Title
|
|
|
|
Simultaneous exposure to television programming and advertising content in an interactive context: perceptual and semantic interference and reinforcement
| |
|
Author
|
|
|
|
| |
|
Language
|
|
|
|
English
| |
|
Source (book)
|
|
|
|
Proceedings of the Latin America Association for Consumer Research Conference
| |
|
Publication
|
|
|
|
s.l.
:
Association for Consumer Research
,
2008
| |
|
ISBN
|
|
|
|
0-915552-62-0
| |
|
Note
|
|
|
|
CD-ROM
| |
|