Title
How attitude toward the extension mediates parent brand feedback effects for line and brand extensions in response to extension advertising
Author
Faculty/Department
Faculty of Applied Economics
Publication type
conferenceObject
Publication
s.l. :Association for Consumer Research, [*]
Source (book)
Proceedings of the Latin America Association for Consumer Research Conference
ISBN - Hoofdstuk
0-915552-62-0
General
CD-ROM
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle