Publication
Title
How attitude toward the extension mediates parent brand feedback effects for line and brand extensions in response to extension advertising
Author
Language
English
Source (book)
Proceedings of the Latin America Association for Consumer Research Conference
Publication
s.l. : Association for Consumer Research, 2008
ISBN
0-915552-62-0
Note
General: CD-ROM
UAntwerpen
Faculty/Department
Research group
Publication type
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 08.10.2008
Last edited 12.09.2014
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