Title
I like the ad, but what brand was it for? The moderating influence of advertising strategy, branding strategy and product involvement on brand and USP recall I like the ad, but what brand was it for? The moderating influence of advertising strategy, branding strategy and product involvement on brand and USP recall
Author
Faculty/Department
Faculty of Applied Economics
Publication type
conferenceObject
Publication
Antwerp :European Advertising Academy, [*]
Source (book)
Proceedings of the 7th International Conference on Research in Advertising (ICORIA) / Pelsmacker, de, Patrick [edit.] et al. [edit.]
ISBN - Hoofdstuk
978-1-84116-211-9
General
CD-ROM
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle