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Title
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I like the ad, but what brand was it for? The moderating influence of advertising strategy, branding strategy and product involvement on brand and USP recall
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Author
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Language
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English
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Source (book)
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Proceedings of the 7th International Conference on Research in Advertising (ICORIA) / Pelsmacker, de, Patrick [edit.] et al. [edit.]
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Publication
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Antwerp
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European Advertising Academy
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2008
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ISBN
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978-1-84116-211-9
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Note
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CD-ROM
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