Publication
Title
I like the ad, but what brand was it for? The moderating influence of advertising strategy, branding strategy and product involvement on brand and USP recall
Author
Language
English
Source (book)
Proceedings of the 7th International Conference on Research in Advertising (ICORIA) / Pelsmacker, de, Patrick [edit.] et al. [edit.]
Publication
Antwerp : European Advertising Academy, 2008
ISBN
978-1-84116-211-9
Note
General: CD-ROM
UAntwerpen
Faculty/Department
Research group
Publication type
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 08.10.2008
Last edited 12.09.2013
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