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Title
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The role of fear, threat and efficacy in threat appeals: putting fear back in the danger control response
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Author
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Language
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English
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Source (book)
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Proceedings of the 7th International Conference on Research in Advertising (ICORIA). Pelsmacker, de, P. (edit.) et al.
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Publication
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Antwerpen
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Universiteit Antwerpen
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2008
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ISBN
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978-1-84116-211-9
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Note
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CD-ROM
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