Publication
Title
The role of fear, threat and efficacy in threat appeals: putting fear back in the danger control response
Author
Language
English
Source (book)
Proceedings of the 7th International Conference on Research in Advertising (ICORIA). Pelsmacker, de, P. (edit.) et al.
Publication
Antwerpen : Universiteit Antwerpen, 2008
ISBN
978-1-84116-211-9
Note
General: CD-ROM
UAntwerpen
Faculty/Department
Research group
Publication type
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 08.10.2008
Last edited 12.09.2013
To cite this reference