Title
The role of fear, threat and efficacy in threat appeals: putting fear back in the danger control response
Author
Faculty/Department
Faculty of Applied Economics
Publication type
conferenceObject
Publication
Antwerpen :Universiteit Antwerpen, [*]
Source (book)
Proceedings of the 7th International Conference on Research in Advertising (ICORIA). Pelsmacker, de, P. (edit.) et al.
ISBN - Hoofdstuk
978-1-84116-211-9
General
CD-ROM
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle