Publication
Title
Marketing science, econometrics and managerial contributions
Author
Parsons, Leonard J.
Gijsbrechts, Els
Leeflang, Peter S.H.
Wittink, Dick R.
Language
English
Source (book)
Research traditions in marketing / Laurent, Gilles [edit.]
Publication
Boston
:
Kluwer
,
1994
Volume/pages
p. 52-78
UAntwerpen
Faculty/Department
Faculty of Business and Economics
Research group
Publication type
H3 Book chapter
Affiliation
Publications with a UAntwerp address
External links
Record
Identifier
Creation
08.10.2008
Last edited
07.10.2022
To cite this reference
https://hdl.handle.net/10067/70250151162165141