Marketing science, econometrics and managerial contributions

Publication

Title				Marketing science, econometrics and managerial contributions

Author				Parsons, Leonard J. Gijsbrechts, Els Leeflang, Peter S.H. Wittink, Dick R.

Language				English

Source (book)				Research traditions in marketing / Laurent, Gilles [edit.]

Publication				Boston : Kluwer , 1994

Volume/pages				p. 52-78

UAntwerpen

Faculty/Department				Faculty of Business and Economics

Research group

Publication type				H3 Book chapter

Affiliation				Publications with a UAntwerp address

External links

Record

Identifier

Creation

08.10.2008

Last edited

07.10.2022

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