Product-related differences in variety seeking behavior

Publication

Title				Product-related differences in variety seeking behavior

Author				Campo, Katia

Language				English

Source (book)				Marketing for the new Europe: dealing with complexity: proceedings of the 22nd Annual Conference on the European Marketing Academy, Barcelona, Spain, May 1993

Publication				1993

Volume/pages				p. 311-330

UAntwerpen

Faculty/Department				Faculty of Business and Economics

Publication type				P3 Proceeding

Affiliation				Publications with a UAntwerp address

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Creation

08.10.2008

Last edited

20.06.2024

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