Title
Product-related differences in variety seeking behavior Product-related differences in variety seeking behavior
Author
Faculty/Department
Faculty of Applied Economics
Publication type
conferenceObject
Publication
Source (journal)
Marketing for the new Europe: dealing with complexity: proceedings of the 22nd Annual Conference on the European Marketing Academy, Barcelona, Spain, May 1993
Volume/pages
p. 311-330
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle