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Title
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Marketing mix metaphorosis: the heavy toll of too much popularity
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Author
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Language
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English
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Source (book)
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Marketing metaphors and metamorphosis / Kitchen, Philip J. [edit.]
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Publication
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Basingstoke
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Palgrave-Macmillan
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2008
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ISBN
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9781403998613
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9781403998613
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Volume/pages
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p. 42-61
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