Title
Marketing mix metaphorosis: the heavy toll of too much popularity Marketing mix metaphorosis: the heavy toll of too much popularity
Author
Faculty/Department
Faculty of Applied Economics
Publication type
bookPart
Publication
Basingstoke :Palgrave-Macmillan, [*]
Source (book)
Marketing metaphors and metamorphosis / Kitchen, Philip J. [edit.]
ISBN
9781403998613
ISBN - Hoofdstuk
9781403998613
vabb
c:vabb:150122
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle