Publication
Title
Marketing mix metaphorosis: the heavy toll of too much popularity
Author
Language
English
Source (book)
Marketing metaphors and metamorphosis / Kitchen, Philip J. [edit.]
Publication
Basingstoke : Palgrave-Macmillan, 2008
ISBN
9781403998613
9781403998613
Volume/pages
p. 42-61
UAntwerpen
Faculty/Department
Research group
Publication type
Affiliation
Publications with a UAntwerp address
External links
VABB-SHW
Record
Identification
Creation 08.10.2008
Last edited 11.12.2015
To cite this reference