Title
The integration and compatibility of sponsorship practice with corporate and marketing communication strategy: five case studies The integration and compatibility of sponsorship practice with corporate and marketing communication strategy: five case studies
Author
Faculty/Department
Faculty of Applied Economics
Publication type
book
Publication
Antwerpen :UFSIA, Center for Business Administration, [*]
Volume/pages
18 p.,
General
Text presented at the 2nd International Conference on Arts Management, Paris, France, June 1993
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle