Publication
Title
The integration and compatibility of sponsorship practice with corporate and marketing communication strategy: five case studies
Author
Language
English
Publication
Antwerpen : UFSIA, Center for Business Administration, 1993
Volume/pages
18 p.
Note
General: Text presented at the 2nd International Conference on Arts Management, Paris, France, June 1993
UAntwerpen
Faculty/Department
Research group
Publication type
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 08.10.2008
Last edited 10.07.2013
To cite this reference