Title
D-optimal conjoint choice designs with no-choice options for a nested logit model D-optimal conjoint choice designs with no-choice options for a nested logit model
Author
Faculty/Department
Faculty of Applied Economics
Publication type
report
Publication
Antwerp :UA, [*]
Subject
Economics
Source (series)
Research paper / University of Antwerp, Faculty of Applied Economics; 2008,20
Volume/pages
20 p.,
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Abstract
Despite the fact that many conjoint choice experiments offer respondents a no- choice option in every choice set, the optimal design of conjoint choice experiments involving no-choice options has received only a limited amount of attention in the literature. In this article, we present an approach to construct D-optimal designs for this type of experiment. For that purpose, we derive the information matrix of a nested multinomial logit model that is appropriate for analyzing data from choice experiments with no-choice options. The newly derived information matrix is compared to the information matrix for the multinomial logit model that is used in the literature to construct designs for choice experiments. It is also used to quantify the loss of information in a choice experiment due to the presence of a no-choice option.
Full text (open access)
https://repository.uantwerpen.be/docman/irua/328e23/82c173c4.pdf
Handle