Title
Interactive television context and advertising recallInteractive television context and advertising recall
Author
Faculty/Department
Faculty of Applied Economics
Research group
Marketing
Publication type
bookPart
Publication
Hershey, Pa :IGI Global, [*]
Subject
Economics
Source (book)
Encyclopedia of information science and technology / Khosrow-Pour, M. [edit.]
ISBN - Hoofdstuk
978-1605660264
vabb
c:vabb:151018
Edition
2 ed.
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle