Publication
Title
Interactive television context and advertising recall
Author
Language
English
Source (book)
Encyclopedia of information science and technology / Khosrow-Pour, M. [edit.]
Publication
Hershey, Pa : IGI Global , 2008
ISBN
978-1605660264
Edition
2 ed.
UAntwerpen
Faculty/Department
Research group
Project info
Interactive digital television and advertising effects.
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
VABB-SHW
Record
Identifier
Creation 13.01.2009
Last edited 07.10.2022
To cite this reference