Telescopic ads on interactive digital television

Publication

Title				Telescopic ads on interactive digital television

Author				Cauberghe, V. De Pelsmacker, P.

Language				English

Source (book)				Encyclopedia of information science and technology / Khosrow-Pour, M [edit.]

Publication				Hershey, Pa : IGI Global , 2008

ISBN				978-1605660264

Edition				2 ed.

UAntwerpen

Faculty/Department				Faculty of Business and Economics

Research group				Marketing
Project info				Interactive digital television and advertising effects.
Publication type				H1 Book chapter

Subject				Economics

Affiliation				Publications with a UAntwerp address

External links

VABB-SHW

Record

Identifier

Creation

13.01.2009

Last edited

07.10.2022

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