Publication
Title
The advertising impact of an interactive TV program on the recall of an embedded commericial
Author
Abstract
Language
English
Source (journal)
Journal of advertising research / Advertising Research Foundation [New York] - New York, N.Y., 1960, currens
Publication
New York, N.Y. : 2008
ISSN
0021-8499
1740-1909 [online]
Volume/pages
48:3(2008), p. 352-362
ISI
000259208100007
Full text (Publisher's DOI)
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Web of Science
Record
Identification
Creation 14.01.2009
Last edited 20.08.2018
To cite this reference