Publication
Title
Fear, threat and efficacy in threat appeals: message involvement as a key mediator to message acceptance
Author
Abstract
In a sample of 170 youngsters, the effect of two versions of a public service announcement (PSA) threat appeal against speeding, placed in four different contexts, on evoked fear, perceived threat (severity and probability of occurrence), perceived response efficacy and self-efficacy, message involvement and anti-speeding attitude and anti-speeding intention is investigated. Evoked fear and perceived threat and efficacy independently influence message involvement. Message involvement is a full mediator between evoked fear, perceived threat and efficacy perception on the one hand, and attitudes towards the message and behavioral intention to accept the message on the other. Speeding experience has a significantly negative impact on anti-speeding attitudes. Message and medium context threat levels and context thematic congruency have a significant effect on evoked fear and to a lesser extent on perceived threat
Language
English
Source (journal)
Accident analysis and prevention. - New York, N.Y.
Publication
New York, N.Y. : 2009
ISSN
0001-4575
Volume/pages
41:2(2009), p. 276-285
ISI
000264577000010
Full text (Publisher's DOI)
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Web of Science
Record
Identification
Creation 14.01.2009
Last edited 26.09.2017
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