Publication
Title
Effects of scarcely dressed models in advertising on body esteem for Belgian men and women
Author
Abstract
We explore how more revealing displays of models bodies in advertising impact individuals body esteem. The first study exposed a snowball sample of 215 Belgian men and women starting from a research departments database to an advertisement containing a male or female model in pajamas or underwear. Scarcely dressed models had a negative effect on individuals body esteem compared to dressed models, especially for opposite-sex models. The second study replicated the results of the first with a representative sample of 123 women from a consumer panel, using different models. Both scarce dress of the opposite-sex model and reported sexual arousal affected body esteem. Model attractiveness served as a moderator for same-sex models.
Language
English
Source (journal)
Sex roles: a journal of research. - New York
Publication
New York : 2009
ISSN
0360-0025
Volume/pages
60:5/6(2009), p. 366-378
ISI
000263888400007
Full text (Publisher's DOI)
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Web of Science
Record
Identification
Creation 14.01.2009
Last edited 04.10.2017
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