Title
Branding has never been so sweet: the changing face of consumer society reflected in the confectionery industry Branding has never been so sweet: the changing face of consumer society reflected in the confectionery industry
Author
Faculty/Department
Faculty of Applied Economics
Publication type
bookPart
Publication
Berlin :Logos, [*]
Subject
Economics
Source (book)
Names in commerce and industry: past and present / Kremer, Ludger [edit.]; et al. [edit.]
ISBN - Hoofdstuk
978-3-8325-1788-5
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle