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Title
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Branding has never been so sweet: the changing face of consumer society reflected in the confectionery industry
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Author
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Language
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English
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Source (book)
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Names in commerce and industry: past and present / Kremer, Ludger [edit.]; et al. [edit.]
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Publication
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Berlin
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Logos
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2008
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ISBN
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978-3-8325-1788-5
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Volume/pages
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p. 153-166
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